Hi, I'm Chris
I Build Systems
Multi-disciplinary engineer specializing in scalable software solutions, intelligent automation, and embedded systems. Transforming complex problems into elegant, production-ready solutions.
HTML
CSS
Liquid
HubSpot
Mailchimp
Zapier
Make
Salesforce
Braze
AWS SES
N8N
Figma
Klaviyo
Analytics
Wordpress
Built across every layer
Pick a discipline and explore the projects behind it.
The person behind the code
I'm Christopher Norton, a multi-disciplinary engineer who lives at the intersection of systems thinking and creative problem-solving. I got my B.S. in Engineering and since then I've been obsessed with building things that actually work at scale — whether that's a cloud pipeline, an embedded hardware solution, or a fully automated marketing funnel. When I'm not shipping code I'm probably deep in an anime arc, tinkering with electronics, or traveling with family.
Education & Certifications
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Latest Thinking
Strategic perspectives on systems engineering, automation architecture, cloud infrastructure, and the craft of building scalable solutions.
Half Your Marketing Team Is Talking to the Wrong People (Here's How to Fix It)
TL;DR: An Ideal Customer Profile (ICP) is the documented description of the exact type of company and person your business exists to serve. Without one, every marketing decision, the content you make, the channels you use, the words you write is essentially a guess. Only 48% of marketing teams have a clear, well-documented ICP. If you're in the other half, this post is your starting point.
Latest Insights
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DevOpsThe DevOps Engineer's Guide to Networking Devices
This is the stuff you'll actually touch, configure, and troubleshoot daily.
WebsitesSEO Basic Rules For the Post AI World
What makes my guide different is that it is written by somebody who started learning SEO techniques post AI.
WebsitesHow to Boost Your Website Traffic: A Complete Guide to SEO and Search Engine Rankings
Optimizing your project for searches is the best way to get found. This is called SEO.
EmailMaintaining Lightweight Emails
One of the challenges that many Marketing Agencies face is keeping their emails lightweight without sacrificing them visually. Let's explore methods to optimize
DevOpsAWS DevOps
Anybody can go on the internet and lookup several different ways to deploy an application to internet but this blog is about understanding what you're doing.
HardwarePower Pulse: How We Built an IoT Home Energy Monitoring System
We built Power Pulse - a non-invasive home energy monitoring system using ESP32, AWS, and React Native. Here's how it works and why we built it.
Engineering write-ups · Deep dives · Guides · Case studies